Product Usage Scoring & Routing
All accounts

BriDar Hq

bridar-hq.example · Prospect308 employees · Developer tools · Starter
Policy northfield_v1

Person

Email
hettie.holt@bridar-hq.example
Role
Engineering
Seniority
Email type
Business
Admin
Yes

Product-event timeline

  • Invited teammatesAug 8, 2026, 12:00 PM
  • Connected serviceAug 7, 2026, 12:00 PM
  • Weekly actives observedAug 7, 2026, 12:00 PM
  • Viewed enterprise pricingAug 7, 2026, 12:00 PM
  • Resolved incidentAug 1, 2026, 12:00 PM
  • Viewed enterprise pricingJul 30, 2026, 12:00 PM
  • Account createdFeb 14, 2026, 12:00 PM

Scores

fitHigh
  • 308 employees falls in the 50–499 target band+20
  • developer_tools is a target B2B software/devtools/cloud industry+15
  • 65 engineering employees falls in the 20–199 target band+15
  • ch is a supported geography+10
  • Business email on a work account+10
usageHigh
  • Connected a production service to Northfield Incident Management+20 / cap 20
  • Resolved the first incident in Northfield Incident Management+11.25 / cap 15
  • Additional resolved incident (5 points each, cap 15)+3.75 / cap 15
  • Additional resolved incident (5 points each, cap 15)+3.75 / cap 15
  • Additional resolved incident (5 points each, cap 15)+3.75 / cap 15
  • Invited 19 teammates (exclusive band 11plus)+25 / cap 25
  • At least 3 weekly active users+10 / cap 10
intentLow
  • Viewed enterprise pricing+7.5 / cap 20
  • Viewed enterprise pricing+10 / cap 20
  • Admin active on 4 distinct days in the last 14 days+10 / cap 10

Decision

Selected play
Monitor
Owner
SLA
Strongest rejected alternative
Self-serve

All evaluated gates

  • hard_blocksNo hard blocks present
  • manual_reviewIdentity and critical fit present
  • explicit_requestNo in-window explicit sales request
  • expansionNot a customer (expansion is customer-only); Expansion intent 28 < 30
  • acquisition_sales_assistIntent 28 < 40
  • monitorHigh-fit prospect (fit 70>=70) below sales-assist threshold — monitor without a task
  • self_serveProspect using the product (usage 78>=25) below the sales threshold — no sales task
  • default_no_sales_actionProspect below all activation/sales thresholds — default self-serve (no sales task, no owner change)

Decisive evidence

  • High-fit prospect below sales-assist threshold; monitor without a task

Simulate a bounded signal

One bounded, allowlisted signal. The server maps it to a bounded event, recomputes deterministically, and explains the change — nothing is persisted.

CRM state

Not synced — this evaluation did not request a CRM sync. Sync is a separate, designated action; the decision is revealed independently of any CRM write.