Product Usage Scoring & Routing
All accounts

BriGran Cloud

brigran-cloud.example · Prospect426 employees · Cloud · Scale
Policy northfield_v1

Person

Email
lira.hallow@brigran-cloud.example
Role
IT
Seniority
Manager
Email type
Business
Admin
Yes

Product-event timeline

  • Invited teammatesAug 7, 2026, 12:00 PM
  • Declined sales contactAug 7, 2026, 12:00 PM
  • Resolved incidentAug 5, 2026, 12:00 PM
  • Weekly actives observedAug 4, 2026, 12:00 PM
  • Connected serviceAug 3, 2026, 12:00 PM
  • Account createdMay 23, 2026, 12:00 PM

Scores

fitHigh
  • 426 employees falls in the 50–499 target band+20
  • cloud is a target B2B software/devtools/cloud industry+15
  • 163 engineering employees falls in the 20–199 target band+15
  • manager is a Manager/lead engineering role+10
  • Business email on a work account+10
  • Compatible technical environment for Northfield Incident Management+15
usageHigh
  • Connected a production service to Northfield Incident Management+15 / cap 20
  • Resolved the first incident in Northfield Incident Management+11.25 / cap 15
  • Additional resolved incident (5 points each, cap 15)+3.75 / cap 15
  • Additional resolved incident (5 points each, cap 15)+3.75 / cap 15
  • Additional resolved incident (5 points each, cap 15)+3.75 / cap 15
  • Additional resolved incident (5 points each, cap 15)+3.75 / cap 15
  • Invited 15 teammates (exclusive band 11plus)+25 / cap 25
  • At least 3 weekly active users+7.5 / cap 10
intentLow
  • Declined sales contact — negative signal and suppression where applicable-30
  • Admin active on 4 distinct days in the last 14 days+10 / cap 10

Decision

Selected play
Self-serve
Owner
SLA
Strongest rejected alternative
Monitor

All evaluated gates

  • hard_blocksUnsupported geography (in) is a hard block
  • manual_reviewIdentity and critical fit present
  • explicit_requestMost recent in-window sales-contact signal is a decline — hand raiser suppressed
  • expansionNot a customer (expansion is customer-only); Expansion intent 0 < 30; In-window declined sales contact suppresses expansion task
  • acquisition_sales_assistHard blocks present: Unsupported geography (in) is a hard block; Intent 0 < 40; In-window declined sales contact suppresses acquisition task
  • monitorHard blocks present: Unsupported geography (in) is a hard block
  • self_serveProspect using the product (usage 74>=25) below the sales threshold — no sales task
  • default_no_sales_actionProspect below all activation/sales thresholds — default self-serve (no sales task, no owner change)

Decisive evidence

  • Prospect below sales threshold; self-serve without a sales task

Simulate a bounded signal

One bounded, allowlisted signal. The server maps it to a bounded event, recomputes deterministically, and explains the change — nothing is persisted.

CRM state

Not synced — this evaluation did not request a CRM sync. Sync is a separate, designated action; the decision is revealed independently of any CRM write.