Product Usage Scoring & Routing
All accounts

BriKel Tech

brikel-tech.example · Prospect67 employees · Infrastructure · Starter
Policy northfield_v1

Person

Email
fennfrost@brikel-tech.example
Role
Seniority
Email type
Business
Admin
No

Product-event timeline

  • Viewed security docsAug 12, 2026, 12:00 PM
  • Viewed SSO docsAug 9, 2026, 12:00 PM
  • Viewed admin docsAug 1, 2026, 12:00 PM
  • Viewed enterprise pricingJul 30, 2026, 12:00 PM
  • Account createdApr 9, 2026, 12:00 PM

Scores

fitMedium
  • 67 employees falls in the 50–499 target band+20
  • infrastructure is a target B2B software/devtools/cloud industry+15
  • 26 engineering employees falls in the 20–199 target band+15
  • ch is a supported geography+10
  • Business email on a work account+10
  • Compatible technical environment for Northfield Incident Management+15
  • Personal-use workspace is a poor-fit signal-20
usageLow
  • No meaningful activity in the last 30 days-20
intentMedium
  • Viewed enterprise pricing+7.5 / cap 20
  • Viewed SSO documentation+15 / cap 15
  • Viewed security documentation+15 / cap 15
  • Viewed enterprise administration+7.5 / cap 10

Decision

Selected play
Self-serve
Owner
SLA
Strongest rejected alternative
Monitor

All evaluated gates

  • hard_blocksNo hard blocks present
  • manual_reviewIdentity and critical fit present
  • explicit_requestNo in-window explicit sales request
  • expansionNot a customer (expansion is customer-only); Expansion usage 0 < 45
  • acquisition_sales_assistFit 65 < 70; Usage 0 < 50; No qualifying activation (no in-window production/incident/invite/active-user event)
  • monitorFit 65 < 70
  • self_serveUsage 0 < 25
  • default_no_sales_actionProspect below all activation/sales thresholds — default self-serve (no sales task, no owner change)

Decisive evidence

  • Prospect below sales threshold; self-serve without a sales task

Simulate a bounded signal

One bounded, allowlisted signal. The server maps it to a bounded event, recomputes deterministically, and explains the change — nothing is persisted.

CRM state

Not synced — this evaluation did not request a CRM sync. Sync is a separate, designated action; the decision is revealed independently of any CRM write.