Product Usage Scoring & Routing
All accounts

BriOrth Hq

briorth-hq.example · Prospect111 employees · Cloud software · Enterprise
Policy northfield_v1

Person

Email
corto.dahl@briorth-hq.example
Role
Seniority
Email type
Business
Admin
Yes

Product-event timeline

  • Requested sales contactAug 9, 2026, 12:00 PM
  • Added workspaceAug 7, 2026, 12:00 PM
  • Viewed enterprise pricingAug 7, 2026, 12:00 PM
  • Viewed enterprise pricingAug 7, 2026, 12:00 PM
  • Viewed security docsAug 6, 2026, 12:00 PM
  • Viewed admin docsAug 5, 2026, 12:00 PM
  • Viewed enterprise pricingAug 1, 2026, 12:00 PM
  • Viewed SSO docsAug 1, 2026, 12:00 PM
  • Account createdJan 13, 2026, 12:00 PM

Scores

fitMedium
  • 111 employees falls in the 50–499 target band+20
  • cloud_software is a target B2B software/devtools/cloud industry+15
  • 36 engineering employees falls in the 20–199 target band+15
  • sg is a supported geography+10
  • Business email on a work account+10
  • Personal-use workspace is a poor-fit signal-20
usageLow
  • No contributing signals.
intentMedium
  • Explicit sales request — immediate review override (evaluated at play selection)0
  • Viewed enterprise pricing+7.5 / cap 20
  • Viewed enterprise pricing+10 / cap 20
  • Viewed enterprise pricing+2.5 / cap 20
  • Viewed SSO documentation+11.25 / cap 15
  • Viewed security documentation+15 / cap 15
  • Viewed enterprise administration+7.5 / cap 10
  • Admin active on 5 distinct days in the last 14 days+10 / cap 10

Decision

Selected play
Manual review
Owner
GTM Ops
SLA
1 business day
Strongest rejected alternative
Hand raiser

All evaluated gates

  • hard_blocksNo hard blocks present
  • manual_reviewManual review: Prospect account shows customer-only signals (conflicting customer status)
  • explicit_requestIn-window explicit sales request — prompt human review
  • expansionNot a customer (expansion is customer-only); Expansion usage 0 < 45
  • acquisition_sales_assistFit 50 < 70; Usage 0 < 50; No qualifying activation (no in-window production/incident/invite/active-user event)
  • monitorFit 50 < 70
  • self_serveExplicit sales request present — not self-serve; Usage 0 < 25
  • default_no_sales_actionProspect below all activation/sales thresholds — default self-serve (no sales task, no owner change)

Decisive evidence

  • Prospect account shows customer-only signals (conflicting customer status)

Simulate a bounded signal

One bounded, allowlisted signal. The server maps it to a bounded event, recomputes deterministically, and explains the change — nothing is persisted.

CRM state

Not synced — this evaluation did not request a CRM sync. Sync is a separate, designated action; the decision is revealed independently of any CRM write.