Product Usage Scoring & Routing
All accounts

BriRenn Cloud

brirenn-cloud.example · Prospect1 employees · Logistics · Starter
Policy northfield_v1

Person

Email
hettieoakes@brirenn-cloud.example
Role
Engineering
Seniority
Email type
Personal
Admin
Yes

Product-event timeline

  • Resolved incidentAug 11, 2026, 12:00 PM
  • Weekly actives observedAug 11, 2026, 12:00 PM
  • Connected serviceAug 9, 2026, 12:00 PM
  • Viewed pricingAug 7, 2026, 12:00 PM
  • Viewed enterprise pricingAug 5, 2026, 12:00 PM
  • Declined sales contactAug 3, 2026, 12:00 PM
  • Viewed pricingJul 30, 2026, 12:00 PM
  • Invited teammatesJul 27, 2026, 12:00 PM
  • Account createdJun 9, 2026, 12:00 PM

Scores

fitLow
  • One-person company is a poor-fit signal-20
usageLow
  • Resolved the first incident in Northfield Incident Management+15 / cap 15
  • Invited 5 teammates (exclusive band 3to5)+4 / cap 10
  • At least 3 weekly active users+10 / cap 10
intentLow
  • Declined sales contact — negative signal and suppression where applicable-22.5
  • Viewed enterprise pricing+7.5 / cap 20
  • Admin active on 6 distinct days in the last 14 days+10 / cap 10

Decision

Selected play
Self-serve
Owner
SLA
Strongest rejected alternative
Monitor

All evaluated gates

  • hard_blocksUnsupported geography (cn) is a hard block
  • manual_reviewIdentity and critical fit present
  • explicit_requestMost recent in-window sales-contact signal is a decline — hand raiser suppressed
  • expansionNot a customer (expansion is customer-only); Expansion usage 29 < 45; Expansion intent 0 < 30; In-window declined sales contact suppresses expansion task
  • acquisition_sales_assistHard blocks present: Unsupported geography (cn) is a hard block; Fit 0 < 70; Usage 29 < 50; Intent 0 < 40; In-window declined sales contact suppresses acquisition task
  • monitorHard blocks present: Unsupported geography (cn) is a hard block; Fit 0 < 70
  • self_serveProspect using the product (usage 29>=25) below the sales threshold — no sales task
  • default_no_sales_actionProspect below all activation/sales thresholds — default self-serve (no sales task, no owner change)

Decisive evidence

  • Prospect below sales threshold; self-serve without a sales task

Simulate a bounded signal

One bounded, allowlisted signal. The server maps it to a bounded event, recomputes deterministically, and explains the change — nothing is persisted.

CRM state

Not synced — this evaluation did not request a CRM sync. Sync is a separate, designated action; the decision is revealed independently of any CRM write.