Product Usage Scoring & Routing
All accounts

BriUmb Data

briumb-data.example · Prospect48 employees · Developer tools · Business
Policy northfield_v1

Person

Email
jove.hale@briumb-data.example
Role
IT
Seniority
Email type
Business
Admin
Yes

Product-event timeline

  • Resolved incidentAug 12, 2026, 12:00 PM
  • Viewed SSO docsAug 12, 2026, 12:00 PM
  • Viewed admin docsAug 11, 2026, 12:00 PM
  • Weekly actives observedAug 10, 2026, 12:00 PM
  • Viewed enterprise pricingAug 10, 2026, 12:00 PM
  • Invited teammatesAug 9, 2026, 12:00 PM
  • Viewed enterprise pricingAug 7, 2026, 12:00 PM
  • Connected serviceAug 2, 2026, 12:00 PM
  • Viewed security docsAug 1, 2026, 12:00 PM
  • Account createdNov 8, 2025, 12:00 PM

Scores

fitMedium
  • developer_tools is a target B2B software/devtools/cloud industry+15
  • ie is a supported geography+10
  • Business email on a work account+10
  • Compatible technical environment for Northfield Incident Management+15
usageMedium
  • Resolved the first incident in Northfield Incident Management+15 / cap 15
  • Additional resolved incident (5 points each, cap 15)+5 / cap 15
  • Additional resolved incident (5 points each, cap 15)+5 / cap 15
  • Additional resolved incident (5 points each, cap 15)+5 / cap 15
  • Invited 20 teammates (exclusive band 11plus)+25 / cap 25
  • At least 3 weekly active users+10 / cap 10
intentMedium
  • Viewed enterprise pricing+10 / cap 20
  • Viewed enterprise pricing+10 / cap 20
  • Viewed SSO documentation+15 / cap 15
  • Viewed security documentation+11.25 / cap 15
  • Viewed enterprise administration+10 / cap 10
  • Admin active on 7 distinct days in the last 14 days+10 / cap 10

Decision

Selected play
Self-serve
Owner
SLA
Strongest rejected alternative
Monitor

All evaluated gates

  • hard_blocksNo hard blocks present
  • manual_reviewIdentity and critical fit present
  • explicit_requestNo in-window explicit sales request
  • expansionNot a customer (expansion is customer-only)
  • acquisition_sales_assistFit 50 < 70
  • monitorFit 50 < 70
  • self_serveProspect using the product (usage 65>=25) below the sales threshold — no sales task
  • default_no_sales_actionProspect below all activation/sales thresholds — default self-serve (no sales task, no owner change)

Decisive evidence

  • Prospect below sales threshold; self-serve without a sales task

Simulate a bounded signal

One bounded, allowlisted signal. The server maps it to a bounded event, recomputes deterministically, and explains the change — nothing is persisted.

CRM state

Not synced — this evaluation did not request a CRM sync. Sync is a separate, designated action; the decision is revealed independently of any CRM write.