Product Usage Scoring & Routing
All accounts

BriWex Grid

briwex-grid.example · Prospect1 employees · Finance · Enterprise
Policy northfield_v1

Person

Email
wren.ivory@briwex-grid.example
Role
IT
Seniority
Lead
Email type
Personal
Admin
No

Product-event timeline

  • Resolved incidentAug 12, 2026, 12:00 PM
  • Viewed SSO docsAug 12, 2026, 12:00 PM
  • Added workspaceAug 11, 2026, 12:00 PM
  • Viewed security docsAug 11, 2026, 12:00 PM
  • Viewed pricingAug 11, 2026, 12:00 PM
  • Viewed admin docsAug 10, 2026, 12:00 PM
  • Weekly actives observedAug 4, 2026, 12:00 PM
  • Viewed pricingAug 2, 2026, 12:00 PM
  • Invited teammatesAug 1, 2026, 12:00 PM
  • Viewed enterprise pricingJul 30, 2026, 12:00 PM
  • Connected serviceJul 25, 2026, 12:00 PM
  • Account createdOct 17, 2025, 12:00 PM

Scores

fitLow
  • One-person company is a poor-fit signal-20
  • lead is a Manager/lead engineering role+10
  • nz is a supported geography+10
  • Compatible technical environment for Northfield Incident Management+15
  • Personal-use workspace is a poor-fit signal-20
usageLow
  • Resolved the first incident in Northfield Incident Management+15 / cap 15
  • At least 3 weekly active users+7.5 / cap 10
intentMedium
  • Viewed enterprise pricing+7.5 / cap 20
  • Viewed SSO documentation+15 / cap 15
  • Viewed security documentation+15 / cap 15
  • Viewed enterprise administration+10 / cap 10

Decision

Selected play
Manual review
Owner
GTM Ops
SLA
1 business day
Strongest rejected alternative
Self-serve

All evaluated gates

  • hard_blocksNo hard blocks present
  • manual_reviewManual review: Prospect account shows customer-only signals (conflicting customer status)
  • explicit_requestNo in-window explicit sales request
  • expansionNot a customer (expansion is customer-only); Expansion usage 23 < 45
  • acquisition_sales_assistFit 0 < 70; Usage 23 < 50
  • monitorFit 0 < 70
  • self_serveUsage 23 < 25
  • default_no_sales_actionProspect below all activation/sales thresholds — default self-serve (no sales task, no owner change)

Decisive evidence

  • Prospect account shows customer-only signals (conflicting customer status)

Simulate a bounded signal

One bounded, allowlisted signal. The server maps it to a bounded event, recomputes deterministically, and explains the change — nothing is persisted.

CRM state

Not synced — this evaluation did not request a CRM sync. Sync is a separate, designated action; the decision is revealed independently of any CRM write.