Product Usage Scoring & Routing
All accounts

BriLum Core

brilum-core.example · Prospect6 employees · Infrastructure · Starter
Policy northfield_v1

Person

Email
vera.farrow@brilum-core.example
Role
Seniority
Email type
Business
Admin
No

Product-event timeline

  • Invited teammatesAug 9, 2026, 12:00 PM
  • Connected serviceAug 8, 2026, 12:00 PM
  • Weekly actives observedAug 8, 2026, 12:00 PM
  • Viewed enterprise pricingAug 8, 2026, 12:00 PM
  • Viewed admin docsAug 8, 2026, 12:00 PM
  • Viewed SSO docsAug 6, 2026, 12:00 PM
  • Viewed enterprise pricingAug 5, 2026, 12:00 PM
  • Resolved incidentAug 3, 2026, 12:00 PM
  • Viewed security docsAug 2, 2026, 12:00 PM
  • Account createdJan 20, 2026, 12:00 PM

Scores

fitMedium
  • infrastructure is a target B2B software/devtools/cloud industry+15
  • fr is a supported geography+10
  • Business email on a work account+10
  • Compatible technical environment for Northfield Incident Management+15
usageHigh
  • Connected a production service to Northfield Incident Management+20 / cap 20
  • Resolved the first incident in Northfield Incident Management+11.25 / cap 15
  • Additional resolved incident (5 points each, cap 15)+3.75 / cap 15
  • Additional resolved incident (5 points each, cap 15)+3.75 / cap 15
  • Invited 19 teammates (exclusive band 11plus)+25 / cap 25
  • At least 3 weekly active users+10 / cap 10
intentMedium
  • Viewed enterprise pricing+7.5 / cap 20
  • Viewed enterprise pricing+10 / cap 20
  • Viewed SSO documentation+15 / cap 15
  • Viewed security documentation+11.25 / cap 15
  • Viewed enterprise administration+10 / cap 10

Decision

Selected play
Self-serve
Owner
SLA
Strongest rejected alternative
Monitor

All evaluated gates

  • hard_blocksNo hard blocks present
  • manual_reviewIdentity and critical fit present
  • explicit_requestNo in-window explicit sales request
  • expansionNot a customer (expansion is customer-only)
  • acquisition_sales_assistFit 50 < 70
  • monitorFit 50 < 70
  • self_serveProspect using the product (usage 74>=25) below the sales threshold — no sales task
  • default_no_sales_actionProspect below all activation/sales thresholds — default self-serve (no sales task, no owner change)

Decisive evidence

  • Prospect below sales threshold; self-serve without a sales task

Simulate a bounded signal

One bounded, allowlisted signal. The server maps it to a bounded event, recomputes deterministically, and explains the change — nothing is persisted.

CRM state

Not synced — this evaluation did not request a CRM sync. Sync is a separate, designated action; the decision is revealed independently of any CRM write.