Product Usage Scoring & Routing
All accounts

BriMara Hq

brimara-hq.example · Prospect19 employees · Retail · Enterprise
Policy northfield_v1

Person

Email
fenndane@brimara-hq.example
Role
Operations
Seniority
Manager
Email type
Business
Admin
Yes

Product-event timeline

  • Viewed enterprise pricingAug 11, 2026, 12:00 PM
  • Invited teammatesAug 6, 2026, 12:00 PM
  • Viewed enterprise pricingAug 4, 2026, 12:00 PM
  • Resolved incidentAug 3, 2026, 12:00 PM
  • Weekly actives observedAug 3, 2026, 12:00 PM
  • Connected serviceAug 1, 2026, 12:00 PM
  • Account createdOct 23, 2025, 12:00 PM

Scores

fitLow
  • manager is a Manager/lead engineering role+10
  • dk is a supported geography+10
  • Business email on a work account+10
usageMedium
  • Connected a production service to Northfield Incident Management+15 / cap 20
  • Resolved the first incident in Northfield Incident Management+11.25 / cap 15
  • Invited 19 teammates (exclusive band 11plus)+25 / cap 25
  • At least 3 weekly active users+7.5 / cap 10
intentLow
  • Viewed enterprise pricing+7.5 / cap 20
  • Viewed enterprise pricing+10 / cap 20
  • Admin active on 5 distinct days in the last 14 days+10 / cap 10

Decision

Selected play
Self-serve
Owner
SLA
Strongest rejected alternative
Monitor

All evaluated gates

  • hard_blocksNo hard blocks present
  • manual_reviewIdentity and critical fit present
  • explicit_requestNo in-window explicit sales request
  • expansionNot a customer (expansion is customer-only); Expansion intent 28 < 30
  • acquisition_sales_assistFit 30 < 70; Intent 28 < 40
  • monitorFit 30 < 70
  • self_serveProspect using the product (usage 59>=25) below the sales threshold — no sales task
  • default_no_sales_actionProspect below all activation/sales thresholds — default self-serve (no sales task, no owner change)

Decisive evidence

  • Prospect below sales threshold; self-serve without a sales task

Simulate a bounded signal

One bounded, allowlisted signal. The server maps it to a bounded event, recomputes deterministically, and explains the change — nothing is persisted.

CRM state

Not synced — this evaluation did not request a CRM sync. Sync is a separate, designated action; the decision is revealed independently of any CRM write.